2011年12月1日星期四

Are You Sure Your Article Submission Service Is Being Honest

If your article service provides an article submission service as well, you may think you’re getting a good deal. But it’s often all too easy for article submission services to pull the wool over clients’ eyes, meaning that you might not be getting as much value for money - in fact, you might not be getting any value at all. What tricks are used by a less than professional article submission service, and how can you tell the difference between an honest article service provider and a dishonest one?It is a sad fact of life, but whenever there is a high demand for a professional, niche service, a large number of rogues and cowboys jostle their way in to try to part unsuspecting business owners from their cash with little to show for it in return. But there are also many very reputable article service providers on the web, able to help promote your business very successfully, generating first page rankings and a significant boost in traffic. The trouble is, how do you tell the difference between a reliable article writing service and a dubious one, without having to risk your money?It’s an important question, perhaps even more so because ultimately it isn’t just your money you’d be wasting if you chose a dishonest or poor quality article writer. Your business, its reputation, its ranking position, and even its very existence in the search results at all are all at stake. Using a poor quality, misguided or misinformed SEO service can easily result in your business website being demoted, or even blacklisted, meaning that it will be almost impossible to ever get your business visible on the web in future. It’s a fact that Google blacklists websites which use black hat SEO promotion methods, and these sites can very quickly disappear entirely, and are unlikely to ever see a position within the first 10 pages of results ever again. Your best Iphone 4s Cases hope is to buy a new domain and start all over again - not ideal.So what black hat methods are used by less than helpful SEO article providers, and how can you spot them?The first problem is keyword density. Poor quality, misguided, out of date or plain desperate article services will typically stuff articles full of the main keyword phrase. Not only does this result in an article which sounds more like an entry in a thesaurus, making little sense and quickly putting off any human readers, but the search engines will immediately spot it, and either ignore it (if you’re lucky) or blacklist your website. You may well have come across the sort of article which starts ‘How to lose weight is a query many people ask who want to know how to lose weight and if you are asking how to lose weight then this article which teach you how to lose weight...’ and so on. Ghastly. Ask your article service to tell you what sort of keyword density they recommend. If they suggest anything more than 2% walk away quickly and congratulate yourself on rescuing your business and your budget from a grave danger. (By the way - that example sentence had a keyword density of 42%!)The next issue relates to originality. A great many article writers tend to scrape bits of existing articles and cobble them together. This works against you in two ways. In the first case your article will not be original, and if the existing articles are already listed on the search results then your article may be overlooked by the search engines as duplicate content. The second problem is that often these sorts of articles - Frankenstein articles we call them - sound very disjointed. They lack flow and structure and can be quite confusing to read - not an ideal advert for your business.Another problem you may find with some SEO article services is the poor use of language. Granted, English can be a tricky beast at times, and mastering it can take a good long time. But if your business is trying to appeal to an English speaking audience, it makes sense to make sure that your promotional literature, including your SEO articles, read as though you have at least seen a glimpse of an English dictionary at some point. Articles which run along the lines of ‘Sometime you be wanting ask how to lose weight and I am be informing you the solution most ideal...’ are likely to give the impression that your business is based somewhere other than your advertised location, lowering your credibility. Not to mention the fact that it makes Android Phones little sense.The final problem you may run into is with article submissions. Some article service writers offer an article submission service, but this can itself be fraught with difficulties. Posting the same article to hundreds of article directories, or even not posting it at all, but charging for it, are all known tactics which could cost you a fortune. When choosing an article service, it’s important to do your homework, and make sure that they really can provide a service which will boost your business up the search results, not boot it out of them.

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